Globalization in New Zealand has been evident even before I even stepped foot in New Zealand. When I first received my address for my living arrangement I immediately looked up the address on google maps. Two of the first places on the map were KFC and McDonalds and it seemed as though there was no way to escape from American culture. Everyone in New Zealand has a view on American politics and even other tourists from around the world continue to ask us about the American culture. Brands such as coke and Doritos are present in the convenience and grocery stores, however I was surprised to see that New Zealand was not completely overloaded with American brands. Many of the grocery stores and markets were New Zealand brands and many stores happily displayed 100% New Zealand owned and manufactured.
Globalization can be clearly seen in New Zealand in the form of music. American music dominates the charts throughout the country. The popular artists in the country are the same mainstream artists in the United States such as Selena Gomez, Justin Bieber, etc. Yet there is still a presence of New Zealand based artists who are extremely popular. For example, one band Six60 is a band that formed in Dunedin and has become popular throughout the country. When I heard the band on the radio and asked a local Kiwi who the artist was I received the answer told, “Oh this is Six60, they’re a New Zealand band of course you don’t know them.”
One of the quotes which resonated with me and this experience with the band Six60 was the quote from “Encountering Globalization” which states, “The swirling and eddying of humanity mingles ideas, cultures, and values as never before in history,”(Robins, 243). The reason this quote was so impactful is because the band has such a unique sound. There was a certain familiarity within the music, with the clear distinctions of American rock and pop, but another element was present as well. It seemed as though the calming and soothing environment of New Zealand was infused within the music. It is clearly a fusion of American music and New Zealand culture which produced an entirely different genre of music. The only way to truly understand the art form I am describing is to take a listen for yourself.